CfP: ServDes.2018 – Service Design Proof of Concept

Politecnico di Milano, Milan, Italy
June 18-20, 2018
Contributions by November 6, 2017

The theme of ServDes.2018 is ‘Service Design Proof of Concept’.

we are pleased to announce that the call for papers for the conference
ServDes.2018, is now open and available at:

ServDes is the premier international research conference exploring
service design and service innovation. ServDes.2018 is organised by the
Design System of Politecnico di Milano, which comprises the Department
of Design, the School of Design and the Consortium

Service Design can no longer be considered an Œemerging discipline¹.
Though recent and in continuous evolution, it is now consolidated
enough to be assessed and reviewed in terms of effectiveness and impact
on economy and society: how far has the logic of services (and of
Service Design culture) influenced the different domains of innovation
and value creation? How much has this been truly integrated into the
innovation process of private and public sectors? How effectively has
this been understood, evaluated and discussed? How far have digital
technologies and media been influencing service design and delivery?

Initially, Service Design mainly concentrated on the paradigm shift
from designing the materiality of objects to focusing on immaterial
experiences, interfaces, interactions, and strategies. Thus, for some
decades attention has been paid to the changing role and competencies
of the designer, and to the establishment of Service Design as a
discipline in its own right, despite its multi-disciplinary approach
which includes management, ethnography, sociology, and organizational
studies, to mention but a few.
Now it is time to validate and review the models, processes and
practices developed and used in the service design ecosystem, from its
academic community to practitioners, companies and organizations at large.

The overarching scope of the conference is to reflect on the evolution
and impact that this discipline and practice has made in different
fields and sectors. To do this, ServDes2018 will create an opportunity
firstly for sharing thoughts and experiences among scholars,
practitioners and organisations, and secondly, to discuss service
design in terms of proof of concept, and the extent to which public and
private organizations are ready to embed service design into their processes.

The main areas of discussion for the conference will be organised into
the following tracks:

1. Learning and practicing
2. Sharing and collaborating
3. Measuring and evaluating
4. Governing and evidencing
5. Producing, distributing and organising 6. Experiencing and shaping
7. Community and relationship building 8. Envisioning and evolving

Authors are invited to submit a full paper up to 5000 words addressing
these tracks.

Submitted contributions will be subject to double-blind peer review.
Accepted contributions will be published electronically in open access
in the conference proceedings edited by Linköping University Electronic

Key dates:
6th November 2017: Deadline for contributions
31st January 2018: Notification of acceptance with suggestions for revision
1st February 2018: Opening of conference registration
28th February 2018: Deadline for early bird registration
30th April 2018: Final submissions uploaded to website
18th- 20th June 2018: Conference in Milan


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