01 September 2011
EESC "Design Eleven: Ageless Design"
Winners announced
Exhibition of works open Sept 22 - Oct 21, 2011, Brussels, Belgium
EESC "Design Eleven: Ageless Design" – THE WINNERS
Award ceremony and exhibition
The second edition of the EESC Design Eleven competition is ready to reward the best innovative and sustainable design project and packaging. Exhibition featuring winning prototypes will open on 21 September 2011 in the presence of the winners from Belgium, Italy and Estonia.
You are kindly invited to attend the award ceremony and the opening of the exhibition displaying the 20 most significant prototypes, including the winning designs, that will open at the EESC in Brussels, 99 rue Belliard, on 21 September, in the frame of Design September official program (www.designseptember.be).
During the opening ceremony, Ms Anna Maria Darmanin, EESC vice-president, will award the prizes to the three winning designers and teams: 1st prize - Vincent Gerkens, 2nd prize - Francesco di Luzio, Giulia Bartolucci and Sonia Fornea, 3rd prize - Mari Korgesaar and Liina Tiidor.
Design students and designers in all 27 EU Member States and European designers living abroad, were asked to focus on an important issue: "Intergenerational solidarity in times of an ageing population", by creating innovative and pertinent solutions in terms of “ageless design”, through a process of participative design (final users taking part in the design process) and/or co-design (cross-generation team-building – young and elder designers collaborations).
Winning projects.
"KEEP Cool", is an alternative fridge made of ecological and recyclable material. It is not dependent on technology that will be obsolete in a few years. The terracotta pot re-innovates an archetypal cooling system for all generations. It is ageless in concept, design and material. The project was awarded the first prize of EUR 7 000. Vincent Gerkens was born and lives in Brussels; he now works in Liège, Belgium.
The second prize of EUR 4 000 was awarded to the "ORTOgether" design project of Francesco di Luzio, Giulia Bartolucci and Sonia Fornea from Rome, Italy. Based on the experience in the cultivation of land and the demand of a healthier lifestyle this product links all generations. The project provides all the necessary tools to create your own family vegetable garden in a funny and eco-friendly way.
The third prize of EUR 2 000 was awarded to the "Darning Pear" project by Mari Korgesaar and Liina Tiidor from Estonia, a wooden tool used for mending clothes and thus promoting economical lifestyle. Young people are reminded of old traditions and to re-use objects.
EESC Design Eleven Award.
The design award, initiated by the European Economic and Social Committee in 2009, intends to enhance global awareness on social and civil society issues. The winning object will be produced in a limited edition and distributed as part of the EESCʼs communication strategy during 2012, European Year of Active Ageing and Intergenerational Solidarity.
The European Commission Directorate-General for Enterprise and Industry, CUMULUS (International Association of Universities and Colleges of Art, Design and Media) and EIDD (Design for All Europe) have joined forces in order to increase the communication impact and enhance European institutions' and organisations' involvement in sustainable design practices and innovation.
The selection panel:
President of the Jury - Anna Maria Darmanin, EESC Vice-President
EESC Members
Anne-Marie Sigmund – former EESC President, head of EESC cultural sub-committee
Alexander Graf von Schwerin – former EESC Vice-President, member of EESC cultural subcommittee
Maria Zvolska – EESC Member, active in the EESC communications group
External Experts
François Jégou (FR/BE), Strategic Design Scenarios (SDS), director
Virginio Briatore (IT) – design philosopher, journalist and international design talent scout
Prof. Dr. Helmut Langer (DE) - specialist in cultural, environmental, institutional and social communication projects with global significance
Jesús Hernández Galan (SP) - Vice President of ENAT; Director of Accessibility, Fundación ONCE, Spain
Dr. Hegyesiné Éva Orsós (HU) - President of „Életet az Éveknek“ (national Association of
Pensionersʼ Clubs and of Older People); former Deputy State Secretary in the Ministry of Health, Social and Family Affairs
Partners
European Commission - DG Enterprise and Industry – Lucrezia Titi
CUMULUS – Christian Guellerin, General Director, President
EIDD - Design for All Europe– Finn Petrén, President
Award Coordination and Pre-Screening
Sylvia Binger (EESC), Bernhard Knoblach (EESC), Giovanna Massoni (independent curator and EESC design consultant), Damien Bihr-Naos design.
Exhibition organisation & communication
EESC in collaboration with EU-turn & Giovanna Massoni
Exhibition layout
Naos design, Brussels
Information on the winners, including pictures and project descriptions, is available at:
http://www.design-competition.eesc.europa.eu.
EESC "Design Eleven" award ceremony and exhibition
21 September, 6.30 pm (for press and on invitation only)
European Economic and Social Committee exhibition (EESC)
99 rue Belliard, Foyer 6 - 1040 Brussels
Open to public: 22 September - 21 October 2011 Monday to Thursday - 9.00 am - 5.30 pm,
Friday - 08.30 am - 3.30 pm
For more information please contact:
Sylvia Binger
Communication | Culture
European Economic and Social Committee
Tel.: +32 (0) 2 546 8305
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Giovanna Massoni
EESC Design consultant
Mobile: +32 (0) 476 349 594
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