25 October 2011
Cumulus President Christian Guellerin lecturing at Int. Forum of Design as a Process
3rd International Forum of Design as a Process
November 3-5, 2011
Politecnico di Torino, Turin, Italy
Cumulus President Christian Guellerin will be giving a keynote speech during 3rd International Forum of Design as a Process (Scientific thematic meeting of the Latin Network for the development of design processes).
Strand 3 - Research for education
November 3, 2011
14:15 - 15:45
Design schools: From creation to management, from management to a new entrepreneurship
Given such a turbulent socio-economic climate, the number of remarkable opportunities awaiting design schools is not only impressive, involving the training of students who will occupy tomorrow’s top managerial roles, but also commensurate with innovation challenges facing businesses and society on the whole. In the past decade, they have already undergone a lot of changes, and are the focal point in several countries. That said, their evolution is not over: They will lay the groundwork for “centers of innovation” aimed at serving the financial front, and on a more general note, society. Two factors forced some schools to move toward more professionalization. One was the awareness that design, creation and innovation were a superb engine of growth and development for businesses. The other, new to the field of design education, was the requirement that an institution was not to judge itself based only on the quality of its graduation projects, but rather on the quality of job opportunities found by students. Thus, the era of “entrepreneurship” is in motion. The more viable projects are, the more tempted students will be to develop them, and will not give others the chance to do so in their place. A new quality criterion will be implemented for the most efficient creation venues. The percentage of students who start their own business based on products they devised during their studies will be decisive. The more relevant the innovation approaches are, the more convincing students will have to be by “taking the plunge” into the world of self-employment.
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