Design with the other 90%: Changing the World by Design

September 22 – 24, 2014 Johannesburg, South Africa
Hosted by Greenside Design Center (GDC) & Faculty of Art, Design and Architecture (FADA), University of Johannesburg

The Cumulus Conference to be hosted by GDC and FADA seeks to bring discussions around the role art and design can and should play in sustainable social advancement, particularly in the context of the African Continent.

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http://www.cumulusjohannesburg.co.za

Conference theme:
In 2007, the Smithsonian’s Cooper-Hewitt National Design Museum hosted an exhibition entitled ‘Design for the other 90%’ which focused on design solutions that addressed the most basic needs of the 90% of the world’s population not traditionally served by professional designers. In 2008, Cumulus members signed the Kyoto Declaration, wherein they committed themselves to the ideals of sustainable development. The Cumulus Conference to be hosted by GDC and FADA seeks to bring discussions around the role art and design can and should play in sustainable social advancement, particularly in the context of the African Continent. Focusing on notions of respect, responsibility and sustainability, this conference seeks to explore the vital role that design, visual culture and design education plays in addressing pressing problems of our planet, particularly for under-served communities that are rarely benefactors of the work of artists and designers. It is envisaged that Africa’s distinctive capacity to respond to such problems will be highlighted.

This conference explored the vital role that design, visual culture and design education plays in addressing pressing problems of our planet, particularly for under-served communities that are rarely benefactors of the work of artists and designers. The three streams of the conference included Respect and Responsibility; Sustainability; and Socially Responsible Design Education.

The event included the following:

– Addresses by three international keynote speakers: Antoine Abi Aad (Lebanon), Mervyn Kurlansky(SA), Joel Towers (USA) and Jenni Kruger (SA).
– Presentation of conferences papers in the mornings
– Breakaway sessions in the afternoons
– An exhibition of student and alumni work from both institutions
– A gala dinner
– An exhibition of academic posters at GDC

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