The Global Age-Friendly Design Awards (GADA) 2010 is back to draw more participants. The competition, organised by >60 Design Centre Singapore's National Design Centre for Ageing, hopes to attract and motivate designers who have a passion for designing products that cater to the lifestyle of senior citizens.

Fact sheet:  gada_2010_fact_sheet

Previously known as International Design Awards in 2008, the competition drew interest from

more than 200 participants from Australia, Canada, China, Hong Kong, Malaysia and Singapore.

This year it hopes to increase the number of entries from both local and international design

communities and agencies.

The theme for this year's competition is "Redefining Age" and the organiser hopes to bring in an

element of business strategy into the competition.

"GADA 2010 is an opportunity for all designers, professionals or students, to submit their ideas on products that can enhance and change the lifestyles of the elderly. We are also hoping that

winning ideas can be adopted by corporations and be developed into products (for the elderly)

that can be of use to people across the globe," said Mr. Moses Wong, Director of >60 Design

Centre.

"Statistics show that people are living longer and in organising the Contest annually, I hope more

people will be motivated to start thinking about design solutions in buildings, public spaces,

products and services that are able to embrace the lifestyle of our seniors," said Ms. Chrisandra

Heng, Design Director of Simon Chrisandra Associates.

GADA 2010 is opened to all designers from professionals to students as well as the general

public. Shortlisted finalists from the competition will be given the opportunity to display their

designs at a design conference, International Conference on Design for Ageing (ICODA)

scheduled for November this year. The showcase aims to provide an opportunity for participants

and designers to present their designs to an international cast of designers, institutions and global

companies.

An esteemed panel of judges is being assembled to judge this exciting competition. Criteria for

judging will be based on product designs that show innovativeness in solutions, good commercial

value and manufacturability, which are relevant to the target market. Products must also be easyto-

use and aesthetically-pleasing.

Submission of entries for GADA 2010 closes on September 26, 2010. For more information on

GADA 2010, visit http://www.greaterthan60.com/learn_with_us.news_events.html.

Organising Committee:

>60 Design Centre

>60 Design Centre (>60 pronounced as Greater Than Sixty) was established as Singapore's

National Design Centre for Ageing in January 2008. The Centre, supported by the Ministry of

Community Development, Youth and Sports (MCYS), SPRING Singapore and Temasek

Polytechnic, is committed to deliver products and services designed to help the ageing population

to enjoy an independent and fulfilled life. For more information on the Centre, please visit

www.greaterthan60.com.

Supported by:

Ministry of Community Development, Youth and Sports (MCYS)

The Ministry of Community Development, Youth and Sports (MCYS) aims to strengthen the

nation's social fabric by fostering resilience and integration among people in Singapore. Our

policies and programmes seek to strengthen the three pillars of our society, i.e. the individual, the

family, and the community. Our aim is for individuals and communities to become self-reliant and

develop a strong sense of social responsibility.

SPRING Singapore

SPRING Singapore is the enterprise development agency for growing innovative companies and

fostering a competitive SME sector. We work with partners to help enterprises in financing,

capabilities and management development, technology and innovation, and access to markets.

As the national standards and accreditation body, SPRING also develops and promotes

internationally-recognised standards and quality assurance to enhance competitiveness and

facilitate trade.

Temasek Polytechnic

Temasek Polytechnic (TP) is a significant contributor to the field of para-professional education in

Singapore. TP currently offers 51 full-time diploma courses in the areas of applied science,

business, design, engineering, humanities & social sciences and informatics & IT. It also offers

over 40 part-time courses, up to the advanced diploma level. TP students undergo a holistic

learning system that combines hands-on experience, character education and relevant life skills,

in an enriching learning environment. The Polytechnic has also infused global realities into its

programmes and developed a mindset on campus that embraces socio-cultural diversity. These

approaches ensure that TP graduates are economy relevant, future relevant and life relevant. For

more information, please visit www.tp.edu.sg.

For more information, please contact:

Ms. Gracie Xiang

Admin Officer, Corporate Services

>60 Design Centre

Temasek Polytechnic

Tel: +65 6780 6787

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