AIGA launches online community for sustainable design, New "Living Principles for Design" website invites creative action for the collective good

  Cumulus Association

NEW YORK-June 24, 2010. The design community is invited to co-create for the collective good with the

debut of The Living Principles for Design website , the online home for the sustainability framework created

last fall. The new portal is intended to give the creative community a place to share and showcase best

practices, tools, stories and ideas for enabling sustainable action, popularizing the efforts of those who use

design thinking to affect positive cultural change.

Originally conceived through AIGA-the professional association for design-The Living Principles

framework aims to clarify the multiple, interrelated dimensions of sustainability and guide purposeful action

in everyday design and business practice. Drawing from decades of collective wisdom, theory and results, the

framework weaves environmental, social, economic and cultural sustainability into an actionable, integrated

approach that can be consistently communicated to designers, business leaders, educators and the public.

The effort-and in turn the website-depends on the creative contributions of every discipline to grow and

flourish. "The Living Principles community site is a unique forum where leading design organizations and

curious individuals are coming together to move the sustainability conversation forward across disciplines

and around the world," says site creator Gaby Brink, founder and executive creative director of Tomorrow

Partners, a strategic design agency. "Our aim is to celebrate the efforts of all our partners."

Presented by Mohawk Fine Papers , The Living Principles site has already received the endorsement of many

global organizations, including Core 77, Cumulus, Design Ignites Change, Design Management Institute

(DMI), GreenBlue, Industrial Designers Society of America (IDSA), O2 Global Network, Organic Exchange,

Society for Environmental Graphic Design (SEGD), The Society of Graphic Designers of Canada (GDC) and

Winterhouse Institute.

The growing list of partners strategically extends to all design fields. "The goal is to reach beyond the

traditionally separate disciplines of design," notes AIGA Executive Director Richard Grefé. "These partners

have adopted The Living Principles framework to promote sustainability throughout their organizations and

encourage their stakeholders to use it to drive business decisions."

Contributors are invited to address any relevant sustainability topic through articles, suggestions for best

practices, case studies, opinion pieces, reviews, presentations, podcasts, events, videos and student work. To

ensure the quality of its educational resources, editors will review certain content before it is published, while

ensuring that user-generated content is dynamic and collaborative.

Everyone with an interest in sustainability is invited to participate by contributing through free, user-friendly

submission forms on the site. Join today and share your own content at www.livingprinciples.org.

About AIGA

AIGA , the professional association for design, stimulates thinking about design, demonstrates the value of

design and empowers the success of designers at each stage of their careers. AIGA's mission is to advance

designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the

oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational

institution.

For further information, please contact:

Jennifer Bender

AIGA | the professional association for design

212 807 1990

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Gaby Brink

Tomorrow Partners

510 644 2332 x201

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Pam Williams

Williams and House

860.559.6112

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