Design Academy Eindhoven’s philosophy and methods Formerly known as the Academy for Industrial Design Eindhoven (AIVE) we became Design Academy Eindhoven at the end of the 20th century, a change reflecting a number of important developments. The philosophy of the academy was changing, its focus shifting from products to people who actually use them. Reflecting on people and society lies at the core of design education in general and in ours in particular. This is echoed in the names of the design directions, such as man and Communication, man and Living, man and Public Space, man and Well-being, but obviously the philosophy is most notably illustrated by the students’ work. Design Academy Eindhoven trains students who develop a similar freedom to that of visual-arts designers while at the same time taking account of the requirements imposed on them by society and the opportunities offered to them by the industry. Sometimes the emphasis lies with the power of an idea, sometimes with manufacturing feasibility, functionality and the usefulness a product may have for society. Of course, the finest accomplishments are those which unite all these different aspects! Large and small subjects are covered within the programme, such as the importance of material innovation and technology for new products, the question as to how trademarks can function, the responsibility of designers in terms of ecology and world poverty, concern for products which avoid the transience of the throwaway culture, conceptual design, the revival of traditional techniques in current design, combining trade and industry, daring future visions. In collaboration with (inter)national companies, projects are carried out annually where creativity and manufacturing feasibility produce captivating results. Other projects focus on small-scale non-profit organizations in the Third World. For some leaving the academy, the future lies in the prospect of a design studio, for others in a collaborative effort, for many in the commercial sector, while a few go on to a career in an institute. In short: Design Academy Eindhoven offers young people an excellent diploma for virtually all sectors of society.
Design Academy Eindhoven has the policy to establish as much exchange possibilities for students as are needed to support their development and study. Therefore a wide range of international collaboration is set out for this goal. However there is only limited space for incoming students. This is why, although we are open to establishing bilateral agreements, we do have our own selection procedure. Also because our course has a slightly different approach in comparison to most design courses.
Design Academy Eindhoven is a favourable partner in national, international and regional context. In collaboration with (inter)national companies, the so-called Friends of the academy, projects are carried out annually where creativity and manufacturing feasibility produce captivating results. The Design Academy is local partner in Brainport Eindhoven, an important regional development on Innovation and Knowledge Economy; Parties such as the Ministry of Economics and of Foreign Affairs consult the academy on the importance of design for the future development and innovation. Universities, such as TU/e, TU Delft, University of Wageningen and others seek collaboration having to do with our vision and the effects of this on the output of our students.
faculties and departments
One academy, with a master department and a bachelor department.
bachelor level programs
Bdes – Bachelor of Design: 4-year full-time programme (240 ECTS). 8 design departments (Man and Activity, Man and Communication, …Identity, …Leisure, …Living, …Mobility, …Public Space and Man and Well-being). Joint foundation year.
master level programs
Mdes – Master of Design: 2 year full-time programme (120 ECTS). 2 design departments (IM – Conceptual design in Context and Man & Humanity – Humanitarian design and Sustainable living).
research activity and main areas
In the form of a so-called lectorate (= associate professorship). We had a 4-year lectorate in Eco-design (till September 2006). Currently are developing a lectorate called Tomorrow Matters, on material innovation.
subject areas for exchange students
Students are offered a maximum of one semester for exchange. Design Academy Eindhoven (DAE) has its own selection procedure based on an application form, the student’s portfolio and a motivation. DAE will look for the best match with our curriculum, but also looks at a variety in country and university where a student comes from.
Deadline for Autumn semester (September – February) is June 1st Deadline for Spring semester (February – July) is November 1st. Only after the deadline, the applications are reviewed. It is not possible to give any result until at least two weeks after the deadline.
Dutch and English
Autumn semester: September – mid-February Spring semester: mid-February – mid-July