Hubei University of Technology School of Arts and Design

mission statement

Hubei University of Technology School of Art and Design in teaching has always focused on cultivating students' innovative spirit and ability to think independently, striving to improve students' overall comprehensive quality. We focus on academic exchanges and devote much attention to research design discipline development trends at home and abroad. Furthermore, we advocate rigorous scholarship participation, and a realistic study style that focuses on a practical theoretical process. Our college emphasizes community design, design and craft making, and a combination of arts and sciences. Our goal is to cultivate the students' ability to observe life clearly and objectively so they can contribute to the national economy and ongoing construction of culture. We strive to create an active academic atmosphere and a solid education environment.

Training Objectives: creative translators who cultivate excellent cultural resources, fusion of creative economy and design art; design topnotch talents who directly serve the nation's emerging pillar industries, economic and cultural transformation. Our goal is to cultivate 70% of students as practical talents, create a sense of modernity and artisan skills, and become practitioners of "modern design." At HBUT 20% of students are positioned as research talents who will shape transformational awareness and build up a spirit of becoming the builder of "China Design." Another 10% of students are positioned as frontier exploration talents or creative spirits and will become new leaders of "world design."
 

international role


International cooperation and exchange is a significant mission of the Art and Design School of Hubei University of Technology and we cooperate with many universities in different countries. Facing the world with an open mindset, the college offers ample space and endless opportunities for the development of international exchanges and cooperation. Meanwhile, it also provides abundant intellectual resources and favorable development environments for the country's growth and social progress.


The college actively establishes a wide range of cooperative partnerships with cultural and educational institutions in various countries. The college has set up an international exchange and cooperation office and conducted research on the basic theories of art and science through issue and project cooperation in relevant fields. Moreover, HBUT has successfully implemented inter-school instructor exchange and student exchange programs.


The college has established several international design academic forums which invites professors and well-known designers of prestigious universities to conduct academic lectures and participate in art exhibitions at our campus. We have also signed agreements with institutions in many countries and regions around the world, such as the Peck School of the Arts at the University of Wisconsin-Milwaukee, the Bauhaus Design Institute in Germany, Loughborough University in the UK, BINUS in Indonesia, Italy Brescia Institute of Liberal Arts (LABA), and China Taiwan Zhongyuan University.

national role

Hubei University of Technology School of Art and Design enjoys a good reputation all over the China and has played a significant leading role in the rapid development of design and education in Hubei Province. It has provided key support for the engineering design,the rise of cultural and creative industries in Hubei Province.To be the top three universities in the province, in the top of the national art design schools.

In the recent five years, the school has successively undertaken essential design tasks entrusted by the State Council, Ministry of Foreign Affairs, Chinese Academy of Sciences, China Post Administration, Propaganda Department of Hubei Provincial Party Committee, Hubei Provincial Procuratorate and other agencies, completed publicity about  national energy -saving and emission reduction posters, prosecutors in Hubei Province College Sculpture and other well-known productions.

The "Design of hubei university of technology" renowned throughout the country for the rapid development of Hubei design and education has played an momentous leading role in Hubei Province, engineering design, the rise of cultural and creative industries to provide a key support .

Hubei University of Technology has won the first prize of the National Agriculture and Animal Husbandry Fisheries Harvest Award successively, the first prize of the national energy-saving and emission reduction work solicitation and the second prize of the Hubei Provincial Social Science Excellent Achievement Award. It won the "National Best Stamp Design Award" 10 national art awards and 63 other provincial and ministry art awards. In the past five years, having received 3 art projects funded by the National Social Science , 4 National Art Fund and 4 Social Science Projects under the Ministry of Education. The National Natural Science Foundation, the National Social Science Fund and the Social Science Fund of the Ministry of Education approved in cooperation with the Brother College have more than 20 items.

main focus

  The Hubei University of Technology Art and Design School offers five major research directions- they are Environmental Design, Visual Communication Design, Public Art, Digital and Multimedia Design, and Advertising Design.

 

1. Environmental Art Design

The main research studies the relationships between indoor and outdoor space environment design as a way of thinking utilizing space, form, function, organization, scale, material, and other processes and forms of expression. There is also an emphasis placed on theoretical research of relationships between space and society, culture, and environment.

 

2. Visual Communication Design

The main research is the design field of various image information transmissions, which chiefly includes overall image planning, brand and packaging strategies, display planning, information design and digital media expression, user interface design, and other fields covering all aspects of integration and promotion.

 

3. Public Art

The main research is based on a conceptual thinking mode of public arts and design practice which includes materials, technology, art concepts, intangible cultural heritage and other aspects based on the design practice. Theoretical study is conducted in regard to relationships between public art and society, culture, and environment.

4. Digital and Multimedia Design

  Mainly in animation and digital media art practice and focus on creative thinking and practice. On the status and prospects of digital media to do practical theoretical research, original animation, digital technology, animation software, game development and other aspects of the study included.

5 .Advertising Design

  It mainly studies the basic laws of advertising , brand communication , the practice of media integration and innovation design. Mainly cooperating with the advertising research, advertising education, media, well-known cultural communication companies and government Propaganda departments to carry out planning, design, production and other aspects of research.

 

faculties and departments

The School of Art and Design of Hubei University of Technology was founded in 1978 with 103 employees, including 80 full-time teachers, 12 professors and 25 associate professors.

There are five major disciplines in the school: Environmental Art Design, Visual Communication Design, Public Art Design, Digital and Multimedia Design and Advertising Design.

bachelor level programs

There are 50-60 courses for the four-year undergraduate education phase. These courses are worth 180 credits in total, including 137.5 credits of compulsory courses, 35.5 credits of public education courses, 29.5 credits of general-education compulsory courses, 21.5 credits of discipline courses oriented to its basis, 12 credits for core courses of professions and 27.5 credits in optional courses.

Major courses:

Environmental Art Design: Interior Design, Design of Living Space, Creative Thinking of Space and Model Lesson, Landscape Design, Presentation Planning and Originality, Design of Office Space, Design of Commercial Space.

Environmental Art Design (Oriented to Display Design): Display Space Design, Introduction to Display Design, Display Props Design, Exhibition Display Design, Display and Visual Communication Design, Display Design of Culture, Planning and Design of Community.

Visual Communication Design: Small and Medium-sized Packaging Design, Gift Package Design, UI Design, Systematic Brand Design, Container Model Design, Typography, Logo and CIS Planning, Poster Design, Pop Design, Book Design and Printing, Guide System Design, Video Editing, Digital Design.

Public Art: Creative Design and Application, Illustration, Decorative Picture, Contemporary Art Appreciation, Decorative Art Appreciation, Composite Material and Craft, Silk Screen Printing Design, Fiber Art Creation, Public Facilities Design, Ceramic Art Design.

Digital and Multimedia Design: Animation Character Modeling Design and Production, Animation Techniques, 3D Character Modeling, Concept Design, Split Lens Design, 3D Design and Special Effects, Animation in the Late Synthesis, 3D Lighting and Rendering, Short Film Creation and Post Synthesis.

Advertising Design: Packaging Structure, Packaging Design, Printing, CI Planning, Advertising Planning, Integrated Marketing, Print Ads, Advertising Photography, Marketing, Film and Television Advertising, Hand-painted Advertising, Computer Animation (Flash), 3D Software, Consumer Psychology.

master level programs

The school of Arts and Design of Hubei University of Technology was founded in 1996. It is the first batch of universities in Hubei which received a master's degree in Arts and Design. In the same year, our school's Arts and Design major became the only key subject in Hubei province.

The school provides 50-60 courses for three years of master's degree education. The total credits for the course is 50 credits. The degree courses are worth 31 credits, including public compulsory courses which are worth 8 credits, professional basic courses and professional courses are required for 23 credits. Professional elective courses are worth 7 credits. Professional practice is worth 10 credits, the academic report is worth 1 credit and another one credit for RAS TA practice.

The basic courses of graduate study include Modern and Contemporary Art, Modern Design Aesthetics, Arts and Design Methods.

Professional courses include Corporate Image Strategy Institute (CIS), Digital Packaging Design, Book and Plate Design, Text Design Research, Symbol Design and Communication Application Research.

Professional elective courses include the practice of digital media and design, art design, sign design, advertisement animation creation and practice, fiber art techniques and creative arts.

Compulsory courses for respective majors:

Environmental Art Design: Architectural Interior Space Design, Urban Landscape Design, Public Art Design, Environmental System Design, Chinese and Foreign Interior Design Style.

Public Art: Creation of Lacquer Engraving Techniques and Research, Creation, Design and Practice of Murals, Ceramic Design and Practice, Design and Decoration for Hand.

Advertising Design: Advertising and Communication Studies, Integrated Marketing Research and Practice, Advertising Media Planning and Design, Advertising Creativity and Performance, Brand Image Planning and Design.

Digital and Multimedia Design: Two-dimensional Animation Short Film Creation Research and Practice, Role Modeling Design and Practice, 3D Animation Research and Practice, Lattice Animation Practice, Animation Master Research.

 

 

research activity and main areas

1. Visual Communication and Design Management - promoting the research on the transformation of cultural industries in the Yangtze River Economic Belt, brand planning, and practice for the government and large-scale institutions. In the past five years, the college has been approved by the National Social Science Fund Project, "Construction and Market Research of Chinese Artworks Authentication System", Humanities and Social Sciences Project of Ministry of Education, "Development and Research of Regional Cultural Tourism Products", Major Project of Philosophy and Social Science in Hubei Province "Art authentication system construction and industrial development model."


2. Eco-environment design and planning - focusing on urban landscape construction and municipal engineering design. Closely integrated with the planning ideas of Wuhan’s city declaration of world design, a large number of municipal cultural highlights have been produced, effectively supporting the construction of a "national central city" in Wuhan.


3. Industrial Design and Information interaction - research on interactive design based on "smart city" construction. The development of social economy and cultural industry needs to cover the frontier fields of design, art and culture, which represents the main growth points of art and design disciplines.


4. Handicrafts heritage and innovation - traditional handicrafts and non-material culture heritage. Our college has built a pottery Institute, Lacquer Arts Institute, Institute of apparel brands, wooden workshops and other institutes to participate in the construction of non-material culture research center in Hubei Province. "Wood Yan Tang" Ming and Qing Furniture Museum is the first personal furniture museum in Hubei Province. It has become an important platform to carry forward traditional culture and promote the construction of a social and spiritual civilization.
 

doctorate level programs

At present, the university has not yet set up doctoral teaching, but we have already obtained doctoral degree teaching qualifications due to our active applications.

 

subject areas for exchange students

  1. Environmental Art Design

  2. Visual Communication Design

  3. Industrial Design

  4. Architecture and Interior Design

  5. Digital Media Desig

application deadlines

  1. From February 1st to May 31th

teaching languages

  1. English and Chinese

semester dates

  1. Fall semester (September 1st  to next January 6th)

  2. Spring semester(February 26th to July 8th)

cost of living per month (studying and living)

  1. Accommodation fee: € 235  per month
  2. Cost of living: € 200 per month
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