National Institute of Design National Institute of Design

mission statement

The mandate for NID is to offer world-class design education and to promote design awareness and application towards raising the quality of life by and through

Education to create design professionals of excellence to help meet India's diverse design needs. To train design trainers for other design and design-related institutions and positions in the 21st century as global leaders in Design Education and Research by recognising the changes in economic and business environment nationally and globally.

Ensuring the expansion in the number of quality design professionals and faculty, through existing and new institutional mechanisms.

Becoming a repository of design knowledge, experience and information on products, systems, materials, design and production processes related to traditional as well as modern technologies.

Encouraging the design of products and systems of everyday use in a spirit of restless search for indigenous design solutions by focusing on affordable design for the masses.

To undertake fundamental and applied research to create cutting edge knowledge in the areas of design especially those concerned with user understanding and trends.

To help place designers in key sectors of national need for benchmarking of standards of design education and practice, and encouraging 'thinking global and acting local'.

To offer integrated design consultancy services and cutting edge design solutions providing practice opportunities to students as well as a revenue stream to the institute.

Providing design inputs from the point of view of using design as an integrating force in varied areas like science, technology, management etc. to raise quality of life through well designed products, services, processes, systems, etc.

To humanise technology and integrate the physical with the virtual and digital worlds through better information and interface design.

To provide design intervention for craft, handloom, rural technology, small, medium and large scale enterprises, and outreach programmes for capability and institution building and sustainable livelihood, employment opportunities and economic growth.

This vision acknowledges that higher education in design will have greater responsibilities to meet the needs of society both in India and abroad. We must be prepared to accept this challenge so that we can continue to lead advances in educational and technological innovation, creative expression and design led problem solving. At the same time NID anchors itself to cultural strengths of India and fosters strategic design linkages of innovation and entrepreneurship with the various sectors of industry.

international role

National Institute of Design (NID), listed by The Business Week, USA as one of the top 25 European & Asian programmes in the world, is privileged to have the benefit of rewarding academic exchange relationship with over 75 leading design institutions / universities across the world.

Many faculty and student exchanges along with research and academic interactions have been taking place with most of our partner institutions over the years. NID shares and values the emerging concerns and creative responses of faculty experts and students from each of these important institutions.

In today’s age of rapid globalisation and the need for developing enriching interactions with such institutes across the world involved in design education, we are pleased to share the key areas which NID would like to focus on, for future collaborations.

1. Faculty Exchange: As NID enters into its Golden Jubilee, there is increased focus on faculty level. One of the key areas which the International agreements would like to concentrate is exchange of faculty members between the partner institutes. The objective is to nurture and to strengthen an ongoing dialogue for design education and Research centric approach to growth & development. NID is keen to see many such exchanges taking place under the ambit of the MoU for different durations during mutually convenient time.

2. Research: Research is interwoven into the academic and professional design practices and methods of the National Institute of Design (NID). Creative and systematic investigation, system thinking, and developing sensitive and imaginative framework of design dissemination to the sectors that are in need of the same—all continue to remain hallmarks of NID’s approach to design research. Research initiatives are streamlined through classroom assignments, student diploma projects, faculty initiated research projects, consultancy assignments, and industry sponsored research. NID has established four Design Research Chairs and two Research Fellowships in different areas of design and design education. Applied form of design research extends further to the setting up of a number of industry sponsored research labs/centres at the institute. Research and documentation is integral to the design curriculum at NID.

NID seeks to explore possibilities of joint collaborative research projects with the partner institute. Several such international projects have yielded meaningful collaborations.

The outcome of such joint collaborative research could culminate in seminars, workshops, conferences, joint publications, etc.

3. Publications: Publications at the National Institute of Design (NID) aims to capture the institute’s unique design philosophy and experiences gained through the practices in design education, research, consultancy and outreach. NID publications focus upon contemporary issues; social concerns; historical development; economic, political and environmental contexts; global connections; and extrapolate the philosophical developments in design. The department’s range of publications includes books, monographs, catalogues, a newsletter and a magazine, which collate design activities, events, concepts, and theories. They capture the ‘hands-on’ experiences of several successful attempts that the institute has made to revive the range of design solutions exploring new conceptual knowledge and advancements in technology.

D/signed, a biennial design magazine that showcases not just NID works but also encompasses the work of other design institutes in India and abroad. Contributors include artists, architects, social scientists, anthropologists design professionals and design academicians. and The Trellis, a design research journal that features research projects of both NID faculty & students, also conference papers, description of NID archival documents, book reviews, interviews, etc.

Contributions for the Trellis by way of research papers and for D/Signed by way of articles, photo essays, etc. are welcome.

4. Joint Workshops Collaborative Projects: The Industry Programmes and Projects (IP&P) at NID integrates design knowledge with the varied segments of industry, commerce and service sectors. IP&P conducts short duration programmes / Workshops to create awareness and sensitize the participants (Professional, Organization and Institutions) to the role of design and its contribution in translating innovative ideas/ concepts/ technology into market success by using the holistic approaches of design process as a strategic tool. Such short term workshop could be jointly offered by faculty members from both the institutes. This model can be replicated at the partner institute as well.

5. International Open Electives: Each year during the month of January, NID organises International Open Electives on its campus which are two week workshops are offered to the senior students from across the diverse disciplines from both B.Des. / M.Des. programmes offered at NID. The scope and nature of the elective subjects, though pre-decided each year, are envisaged to be multi-disciplinary and trans-disciplinary thus enabling new contexts and crossovers. Mutually agreed framework, content and methodology of each workshop is announced to the NID students in advance who make their discerning choices. The visiting professors from both MoU and other institutes, for this event are also encouraged to bring along 5 - 10 of design students from their respective institute / university to participate in these workshops along with NID students.

6. Student exchange: Regular student exchange between the students could take place every year for one semester. It is advisable for the visiting student to participate in the second semester at NID (beginning from Jan till April.

 

 

LIST OF INTERNATIONAL COLLABORATIONS SIGNED BY NID TILL DATE

 

1.          Instituto Profesional DuocUC of the Pontificia Universidad Catolica de Chile, Santiago, Chile

2.          École nationale supérieure de création industrielle (ENSCI), Paris, France

3.          École nationale supérieure des arts décoratifs (ENSAD), Paris, France

4.          Burg Giebchenstein, Halle, Germany

5.          Konstfack University College of Art, Craft & Design, Stockholm, Sweden

6.          Pforzheim University of Applied Sciences, Pforzheim, Germany

7.          Shenkar College of Engg. & Design, Ramat Gan, Israel

8.          Birmingham Institute of Art and Design, (BIAD), Birmingham, UK

9.          Royal College of Art & Design, London, UK

10.      The Faculty of Art, Design and Architecture (FADA), Johannesburg, South Africa

11.      Sheridan College of Applied Arts & Design, Canada

12.      Danmarks Designskole, Copenhagen, Denmark

13.      University of Moratuwa, Moratuwa, Sri Lanka

14.      Politecnico di Milano, Milan, Italy

15.      University “La Sapienza”, Rome, Italy

16.      Instituto Europeo di Design, S R L, Milan, Italy

17.      University of Bocconi, Milan, Italy

18.      Design & Arts College, Christchurch, New Zealand

19.      Hochschule, Hannover, Germany

20.      Pininfarina, S.p.A, Italy

21.      The Ontario College of Art & Design, Toronto, Canada

22.      Kookmin University, Seoul, Korea

23.      The Universidad Politecnica de Valencia, Valencia, Spain

24.      University College for Creative Arts, Farnham, UK

25.      Rhode Island School of Design, Rhode Island, USA

26.      Zurich University of Arts, Zurich, Switzerland

27.      Domus Academy, Milan, Italy

28.      École Supérieure d'Art et de Design, Reims, France

29.      Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia

30.      The Glasgow School of Art, Glasgow, Scotland

31.      I-Style, Italy

32.      Polytechnic University of Marche, Italy

33.      Dept. of Machine Tools & Factory Management, Technische Universität, Berlin, Germany

34.      Concordia University, Montreal, Canada

35.      Hochschule für Technik und Wirtschaft (HTW) Berlin University of Applied Arts, Berlin, Germany

36.      École supérieure d'art et design / Cité du design, Saint-Étienne, France

37.      Coventry University, Coventry, UK

38.      Holon Institute of Technology, Holon, Israel

39.      The University of New South Wales, Sydney, Australia

40.      Kigali Institute of Science and Technology (KIST), Kigali, Rwanda

41.      Victoria and Albert Museum, UK

42.      Lucerne School of Art and Design, Lucerne, Switzerland

43.      Hochschule Ostwestfalen-Lippe, Germany

44.      Heriot-Watt University, School of Textiles & Design, Galashiels, Scotland

45.      Poli.Design, Consorzio del Politecnico di Milano, Italy

46.      Faculty of Mechanical Engineering, Brno University of Technology, Brno, Czech Republic

47.      Manchester Metropolitan University, Manchester, UK

48.      Taiwan Design Center, Taipei, Taiwan

49.      University of Ferrara, Ferrara, Italy

50.      Tama Art University, Tokyo, Japan

51.      Università San Raffaele, Rome, Italy

52.      Georgia Southern University, Statesboro, USA

53.      École Nationale Supérieure d’Art de Dijon, Dijon, France

54.      Hadassah Academic College, Jerusalem, Israel

55.      College of Planning & Design, National Cheng Kung University, Taiwan

56.      Royal Academy of Arts (KABK), The Hague, The Netherlands

57.      Virginia Commonwealth University, Richmond, USA

58.      Hof University of Applied Sciences, Hof, Germany

59.      Asia University, Taichung, Taiwan

60.      University of Cincinnati, Cincinnati, USA

61.      Arizona State University, USA

62.      Saxion University of Applied Sciences, The Netherlands

63.      Swinburne University of Technology, Hawthorn, Australia

64.      School of Arts, Media, Performance & Design, York University, Toronto, Canada

65.      Umeå Institute of Design, Umeå University, Umeå, Sweden

66.      Haute école des arts du Rhin (H.E.A.R.), Strasbourg, France

67.      California Institute of the Arts (CalArts), Valencia, USA

68.      Academy of Fine Arts, Warsaw, Poland

69.      Faculty of Art, Kwame Nkrumah University of Science & Technology (KNUST), Kumasi, Ghana

70.      Polytechnic Institute of Castelo Branco, Castelo Branco, Portugal

71.      Musashino Art University, Tokyo, Japan

72.      Pathshala, South Asian Media Institute, Dhaka, Bangladesh

73.      Deakin University, Australia

74.      Central Academy of Fine Arts, Beijing, China

75.      Muthesius University of Fine Arts and Design, Kiel, Germany

76.      Willem de Kooning Academy, Rotterdam, The Netherlands

national role

Industry Programmes and Projects

The Industry Programmes and Projects (IP&P) at NID integrates design knowledge with the varied segments of industry, commerce, and service sectors. The programme is offered to serve Indian society by sharing NID’s design education, knowledge, skills, research, innovation & culture. IP&P conducts short term programmes/workshops to create awareness and sensitise the participants (professionals, organisations, and institutions) to the role of design and its contribution in translating innovative ideas/concepts/technology into market success by using design as a strategic tool.

IP&P also offers:

1. Client specific workshops 2. Design sensitisation workshops for schools 3. Design clinics and audits

4. Seminars 5. International programmes.

 

Integrated Design Services

NID undertakes design consultancy projects through its Integrated Design Services (IDS) department. IDS acts as a bridge between the education and professional design practices while serving the needs of various manufacturing, commerce and service sector organizations through diverse design interventions.

The Design projects are taken up and managed professionally and executed through a multidisciplinary approach by team of designers and professionals with faculty members as Project Heads.

Consultancy assignment at NID starts with an enquiry from the client giving details of their probable design intervention that is required, followed by the deliberations with the client in order to understand the scope of the project and creative design brief. Based on the creative design brief, a techno-commercial proposal is made and upon client’s approval of the proposal, the design team headed by the Project Head initiates the design process starting with intense research, conceptualization, design detailing and the final delivery of the project.

 

Outreach Programmes

NID’s Outreach Programmes bring the institute’s experience and training facilities to the service of those outside its regular education and client service activities.

These programmes help build a network of design collaboration towards economic and social priorities, between the institute and organisation, groups and individuals all over India. These networks help extend design application in many areas which are still new to design.

NID’s efforts are enriched by the experience of its Outreach collaborators which range from industrial bodies (particularly small, medium and hand industries) and other institutions of education and training, to voluntary organisations and central or state government bodies working in priority sectors.

Workshop and training programmes are tailored to the specific needs of particular groups, aimed at assisting them to put design awareness in schools at primary and secondary levels.

 

The International Center For Indian Crafts

NID has played a key role as a catalyst in the development and promotion of design in the handicrafts sector.

With the intention of consolidating its extensive experience and in depth understanding of the country’s diverse and vibrant crafts sector, NID set up the International Center for Indian Crafts (ICIC) with support from the Development Commissioner of Handicrafts, at NID’s Ahmedabad campus.

The overarching goal of the ICIC is to create a distinct sustainable identity for the Indian crafts sector and also to train the craftspersons. The ICIC aspires to effectively understand the needs, strengths, and weaknesses of a particular crafts sector and then to apply NID’s interdisciplinary design experience and knowledge base for capacity building, design technology orientation and skill upgradation of artisans. A unique interactive global-local approach is applied which encompasses public-private-community networks.

Over the years, ICIC has undertaken a number of craft documentations, craft design training programmes, seminars and lectures, and workshops and craft development projects. In order to bring in sustainability to the outcomes of various efforts, ICIC also has post-training design clinics.

 

Design Clinic Scheme for MSMEs

Design Clinic Scheme for Design Expertise for MSMEs, is a unique and ambitious design intervention scheme for the country’s large micro, small and medium scale enterprises. It is an initiative of the Ministry of MSME, Government of India and has been launched under the National Manufacturing Competitiveness programme. The scheme is being designed keeping in mind the objective of design awareness, design interventions and competitiveness improvement for the largest group of industrial sectors; namely, micro, small and medium enterprises of the country.

 

National Design Business Incubator (NDBI)

NDBI is an initiative of the National Institute of Design, set up with the support of Department of Science and Technology, Government of India, New Delhi. NDBI is incorporated as a non profitable Section 25 Company under The Companies Act of India. The mandate of NDBI is to nurture a culture of entrepreneurship in the creative minds of young designers, so that their ideas metamorphose into newer and niftier products or services capable of being marketed and sold. The outcome is creation of a new class of entrepreneurs the Designpreneurs.

 

India Design Council

In pursuance of the National Design Policy announced by the Government of India on January 8, 2007, the Central Government has constituted the India Design Council on March 2, 2009 and the Director of NID is appointed as the Member-Secretary of the Council. The India Design Council acts as the national strategic body for multidisciplinary design and is involved in promotion of design to ultimately make Indian industry a design enabled industry.

Amongst other activities, India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP) which is in the form of learning from the well-established Good Design Award system in Japan, functioning since 1957, to establish judging criteria for India Design Mark and inviting experts to be a part of jury for India Design Mark determination. India Design Mark is a design standard, a symbol, which recognizes good design.

 

Industrial / Business associations for students

Professional educational programmes at the National Institute of Design are based on a system of learning that makes students aware of the needs of the client. The emphasis at the institute is to guide young students to engage with real world situations and develop an ability to address the needs of those situations in a contemporary context. The student designers are mentored and guided by experienced faculty members from NID. The faculty members at the institute are professionals engaging with society and sectors of the economy through their research, and design practice. Academic practices at NID recognise the unique and sector specific design needs while setting new standards of design and design education in India. Professional education at NID integrates research and design service across all the disciplines offered. An interdisciplinary approach makes it possible for students from diverse disciplines to integrate their learning in a holistic manner. The institute focuses on experiential learning accompanied by an approach to design that gives primacy to hands-on experience. This approach, while building a strong knowledge and skill base seeks to hone ability for original conceptual quality and context specific design solutions.

 

Students are encouraged to pursue opportunities in areas such as social communication, service sectors, technology enhanced learning, Craft Design, Green Design, Universal Design, and Experiential Design. The faculty at NID strives towards imparting state of the art design learning by keeping abreast with new developments in engineering and technology, social and environmental concerns, and policy issues. The quality of education received by NID graduates has contributed to their success at various levels across diverse segments of the economy; their works and ideas have been duly acknowledged nationally and internationally.

 

Sponsored projects for NID students fall into three major categories.

1 Sponsored classroom projects: Sponsored classroom projects can take place during the last two years of NID’s B.Des. (4 years) and in the second year of the M. Des. (2 ½ years).

These projects are conducted over a 4 to 8 week period in the classroom along with opportunities for client contact. Such projects are an integral aspect of NID’s curriculum and seek to expose students to a wide variety of existing scenarios in the industry, along with testing their problem-solving abilities. Such projects are conducted for a batch of students under the guidance of an experienced faculty member. The outcome of the said project is shared with the sponsor. These projects are budgeted with actual expenses towards conducting the project that include: cost of faculty time, travel cost (if any), cost of materials, cost of sampling/prototype development, and contingency.

 

2 Industrial Training: Industrial training continues for 6 to 8 weeks; wherein, the student works on a project in the premises of the industry/organisation and under the supervision of the sponsor. It is scheduled in the curriculum at the end of third year of the B.Des. and in the second year of the M.Des.

Through this hands-on industrial training, the student engages in one or more areas of design and development, production, marketing, and several other aspects.

 

3 Graduation Project: As per NID’s curriculum, all Graduation semester students are required to undertake a Graduation project with a client organisation. This Graduation project comprises a comprehensive project based on a predetermined design brief. The Graduation project, which is expected to be of 6 months duration, is a complete demonstration of independent client service by the student under the guidance of a faculty member from NID. The student is expected to generate a professional design proposal that integrates application and implementation capabilities. The project brief is approved by the student’s faculty guide who is required to review the progress of work. On successful completion of the work, a comprehensive document of the project & its outcome is submitted as prescribed by NID from time to time. The student’s performance on the project is critically evaluated by a jury comprising NID faculty members and external experts for the award of the NID’s Professional Education Degree upon the student.

main focus

·       Industrial Design

·       Communication Design

·       Textile, Apparel & Lifestyle Accessory Design

·       IT-Integrated (Experiential Design)

·       Interdisciplinary Design Studies

faculties and departments

Faculty of Industrial Design

• Product Design (Ahmedabad)

• Furniture Design (Ahmedabad)

• Ceramic & Glass Design (Ahmedabad)

• Transportation & Automobile Design (Gandhinagar)

• Toy & Game Design (Gandhinagar)

• Universal Design (Bengaluru)

Faculty of Communication Design

• Graphic Design (Ahmedabad)

• Animation Film Design (Ahmedabad)

• Film & Video Communication (Ahmedabad)

• Exhibition (Spatial) Design (Ahmedabad)

• Photography Design (Gandhinagar)

Faculty of Textile, Apparel & Lifestyle Accessory Design

• Textile Design (Ahmedabad)

• Apparel Design (Gandhinagar)

• Lifestyle Accessory Design (Gandhinagar)

Faculty of IT-Integrated (Experiential Design)

• New Media Design (Gandhinagar)

• Information Design (Bengaluru)

• Interaction Design (Bengaluru)

• Digital Game Design (Bengaluru)

Faculty of Interdisciplinary Design Studies

• Strategic Design Management (Gandhinagar)

• Design for Retail Experience (Bengaluru)

bachelor level programs

4-YEAR BACHELOR OF DESIGN (B.DES.)

 

NID MAIN CAMPUS, AHMEDABAD

Faculty of Industrial Design

• Product Design

• Furniture & Interior Design

• Ceramic & Glass Design

Faculty of Communication Design

• Graphic Design

• Animation Film Design

• Film & Video Communication

• Exhibition (Spatial) Design

Faculty of Textile, Apparel and Lifestyle Accessory Design

• Textile Design

master level programs

2 ½ YEAR MASTER OF DESIGN (M.DES.)

 

NID, MAIN CAMPUS, AHMEDABAD

Faculty of Industrial Design

• Product Design

• Furniture Design

• Ceramic & Glass Design

Faculty of Communication Design

• Graphic Design

• Animation Film Design

• Film & Video Communication

Faculty of Textile, Apparel & Lifestyle Accessory Design

• Textile Design

 

NID POST-GRADUATE CAMPUS, GANDHINAGAR

2 ½ YEAR MASTER OF DESIGN (M.DES.)

Faculty of Industrial Design

• Transportation & Automobile Design

• Toy & Game Design

Faculty of Communication Design

• Photography Design

Faculty of Textile, Apparel & Lifestyle Accessory Design

• Apparel Design

• Lifestyle Accessory Design

Faculty of IT-Integrated (Experiential Design)

• New Media Design

Faculty of Interdisciplinary Design Studies

• Strategic Design Management

 

NID R&D CAMPUS, BENGALURU

2 ½ YEAR MASTER OF DESIGN (M.DES.)

Faculty of Industrial Design

• Universal Design

Faculty of IT-Integrated (Experiential Design)

• Information Design

• Interaction Design

• Digital Game Design

Faculty of Interdisciplinary Design Studies

• Design for Retail Experience

research activity and main areas

Through its Research and Publications department, NID aspires to explore an issue based approach to design and define the identity of Indian design for international audiences.

Research-based knowledge and publication of the same have now assumed greater significance in today’s knowledge driven society. Design as a discipline is useful in generating new knowledge as well as innovative applications. Keeping this in mind, faculty members, and students investigate a wide array of issues related to design from a multidisciplinary perspective. Research at NID focuses on the application of design to a variety of industrial situations, transportation, health, social communication, sustainability, research and documentation in craft, design for rural needs, applications of new materials and technologies as well as re-examination of traditional ones. NID has instituted a number of Design Research Chairs and Research Labs in areas of need and priority.

subject areas for exchange students

The exchange is open to eligible students for all bachelors and masters levels.

application deadlines

No particular deadline, however, it is advisable to apply by mid-March for 1st semester which begins from mid-July and beginning of September for 2nd semester beginning from beginning of January.

teaching languages

English

semester dates

1st semester: mid-July

2nd semester: beginning of January

cost of living per month (studying and living)

Approx. Rs. 8,000 to Rs. 10,000 if accommodation is available on campus.

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