CfP: 4th international In Pursuit of Luxury (IPOL) Conference: Luxury in the Age of Technology

The 4th international In Pursuit of Luxury (IPOL) Conference
POLIMI, Milan, Italy May 28-29, 2020
Abstracts and Vlogs are to be submitted by February 14, 2020

This 2020 conference provides a platform to continue to expand our understanding of luxury. As with previous conferences we welcome contributions from various disciplines and practices including automotive, architecture, engineering, fashion, product, digital design, retail, hospitality – all of which explore luxury through a critical lens to encourage debate.

The 2020 IPOL conference will be held in collaboration with the Design Department – Politecnico di Milano / co-chaired by Associate Professor, Dr Chiara Colombi

Our key questions: How is the luxury market changing? How is technology impacting on this change? How are luxury corporations adopting technology?
How can innovation and technology play a strategic role in implementing a circular economic model? Why innovate? What is innovation?

Our four themes:
– Luxury and Technology Adoption, data acquisition, AI, AR, VR, social media
– Luxury and Innovation: The retail environment (physical and online), communication, branding, manufacture, materials, craftsmanship
– Democratised Luxury: Collaboration, supply chain, branding, the retail environment
– Luxury and the Circular Economy: Social responsibility, materials, distribution, manufacture, sustainability

Call for papers

Luxury in the Age of Technology

Luxury, innovation and technology have always been intertwined. Whether it be through the manufacturing techniques developed during the eighteenth century or the emergence of digital processes that impact on design, craftsmanship and production today. Circular economic models address the need to be aware of the impact of our actions on the production of goods and services. Technology continues to influence our lives and decision making processes. Data driven information informs and enhances our understanding of the customer and can provide goods and services to address their needs. This is in contrast to mass produced ‘services’ that through global portals contradict the very nature of customisation.

It could be said that manufacturing and craftsmanship was, and remains, a critical component of how luxury is defined. But is the impact of digital technologies changing our understanding of what luxury means today? Should the notion of luxury be adapted / re-examined? What form should it take that reflects and reacts to the continued advancements in technological processes, opportunities and services?

Current concerns that need addressing include consumption and waste and the impact of our actions on the planet, health and well-being, equality and change. An emphasis on corporate social responsibility has enabled the tracking and tracing of finished goods and the materials used in their construction, their environmental impact and the wellbeing of those involved in production as the industry becomes more transparent. Can luxury therefore continue to remain aloof?

The luxury customer has historically demanded the best. But now customers are also demanding transparency, traceability and accountability. Through recognition of how mass consumption is fouling the environment we are beginning to better understand the importance of circular practice within the supply chain. Technology can and is being instrumental in organising and defining this new world order. And as artificial intelligence becomes common place and aids our decision making process, how long will it take to decide that the exponential growth of luxury is not the most effective or efficient course of action?

Advances in technology continue to challenge the status-quo where innovation takes precedence and forces change. This change is keenly balanced with traditional craftsmanship and skill. How do these two concepts converge in a market that is both becoming increasingly demanding and disparate? Some, if not all of these issues are pertinent and possibly contentious. With this in mind we welcome papers that will contribute to debate and discussion around luxury, innovation and technology

We welcome papers that explore links between luxury and technology in all product and service categories including manufacture, on-line including e-commerce, marketing and the virtual luxury experience, bespoke product, design, materials and innovation. The 2020 conference provides a platform to continue to expand our understanding of luxury.

As with previous conferences we welcome contributions from various disciplines and practices including automotive, architecture, engineering, fashion, product, digital design, retail, hospitality – all of which explore luxury through a critical lens to encourage debate.

To submit your abstract and vlog click here <https://www.inpursuitofluxury.com/abstract-submission-information/>

For information about the organisers click here <https://www.inpursuitofluxury.com/about-us/>

Not a Member yet? Apply here!

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