Cumulus introduces a Renewed Institutional Brand Identity
As a leading global association serving art and design education and research, we are proud to introduce the new Cumulus institutional brand identity designed by the award-winning California-based designer Karen Davison.
As Cumulus celebrates its 30th anniversary and continues to grow as a global association with increasing demands to operate effectively in the digital ecosystem that characterizes our work serving you all- our 360 member institutions across 63 countries around the world- our board determined that it was time to refresh the organization’s visual identity.
The new identity replaces the esteemed and highly celebrated design of Ranko Novak, Professor Emeritus at the University of Ljubljana who created the original visual identity and honors its legacy. Designed by California based award-winning designer Karen Davison, an alumna of ArtCenter College of Design specializing in non-profit international work and a contributor to Cumulus for the past two years, the project was led by our Cumulus Vice President, Professor Rachel Troye with the strategic support of Cumulus VP Philipp Heidkamp and the rest of the board.
As Rachel articulated in her GA presentation, the new identity has been conceived with the goals of ease of application. We trust you will appreciate the dynamic and inclusive nature, global versatility, and contemporary aesthetic of the refreshed institutional identity of Cumulus. The aim was to acknowledge the legacy and heritage of Cumulus, align the revised identity with our overall strategic plan, and position Cumulus as a forward-thinking contemporary association – we believe that the task was fulfilled with flying colors!
Along with the new logo, we have simplified the naming reference for Cumulus. The following reference protocol and tag can be used: Cumulus Association; tag: “The leading global association to serve art and design education and research.”
Learn more about the rebranding process as introduced by Prof. Rachel Troye.