mission statementThe College of Management, Academic Studies (COMAS)
The School of Design holds a prominent position at the College of Management – Academic Studies (COMAS). Our applied interdisciplinary framework is based on innovative entrepreneurial cooperation between the academic disciplines of business administration, computer science, design and media studies. We have a number of innovative platforms linking the theoretical world of academia to practice such as the Entrepreneurship Center, the Development Incubators, the Media Center and FabLab Israel.
COMAS is proud to be home to the best lecturers in Israel. Faculty members lecture at other prestigious universities in Israel and abroad. Each is a recognized expert in their particular field. In addition to proven academic achievement, their extensive experience with market leading firms both locally and internationally is testament to their own creative mindsets and managerial strengths.
The School of Design
The School of Design at COMAS serves as a model for academic entrepreneurship, generating new platforms based on the tight link between academic theory and practice. We prepare our interdisciplinary design students to meet the creative and leadership challenges in the local and global marketplace.
We have innovative laboratories that provide our students with ample opportunity to put theory into real world practice, including the flagship Designers' Clinic and FabLab Israel. FabLab Israel is part of a global network of laboratories founded by the Center of Bits and Atoms (CBA) at MIT, Boston.
We are proud of the pioneering innovations coming out of our undergraduate programs in interior design and spatial and visual communication. It is gratifying to see our students flourishing in Israel and worldwide.
Our mission can be summarized as follows:
•Reinventing the design professions – interdisciplinary in all fields of knowledge.
•Social, environmental and entrepreneurial agenda.
•Technology and innovation – a radical and ongoing change of the curriculum, production processes, ecology, inclusive design, urban renewal.
•Personalized academic learning.
•PBL: innovative project-based learning – partnerships with industry.
•Practical research between academia and practice – through research platforms.
•International – workshops, exchanges, international program.
•Flexibility, responsiveness and inventiveness.
•Satisfaction survey – strong scores.
international roleThe areas of cooperation include all areas of knowledge, faculties, centers, departments, institutes, programs or research considered to be mutual interests and which can contribute to the development and deepening of joint activities between institutions.
These collaborations include: undergraduate and graduate exchange programs; exchange of faculty members and researchers; collaboration between lecturers and researchers; promotion of events, conferences and seminars; research and development; FabLab Israel as part of the global network headquartered at MIT (The Center of Bits and Atoms); visiting lecturers, mainly from Europe; summer workshops held overseas; participation in international competitions such as the Solar Decathlon; participation and hosting of international conferences such as the Use-Re-Use Biennale in Venice.
Partner institutions include:
• The Center of Bits and Atoms, MIT, Boston
• ELISAVA, Spain
• DIA, Germany
• University of Coruña, Spain
• Paris College of Art
• Universidad Adolfo Ibanez, Chile
• Willem de Kooning Academie, Netherlands
• UEM, Spain
• Regent's University London
• IAAC, Spain
• IFI, WING Competition
Annual Design Workshops
Each spring, we offer a selection of intensive week-long multidisciplinary design workshops, taught entirely in English by specialists from outside Israel. In addition to lectures and classroom activities, the workshop week may also include excursions, tours and exhibitions, and each workshop culminates with a project presentation.
The goal of workshops is to involve students in a unique design experience that would not otherwise be possible within the regular curriculum. Such an experience contributes to students' new creative knowledge.
national roleThe School of Design at COMAS maintains a far-reaching network of partnerships and collaborative projects with local authorities, government agencies, municipalities, universities, nonprofits and businesses. We believe that initiating and promoting partnerships with external organizations and institutions is essential, as our students will be establishing their careers with them. The partnerships are well integrated in the curriculum, as academic courses or external projects. In them our students work hand-in-hand with alumni.
The results of these partnerships, be they products, services, technologies or ventures, enable companies to gain innovative and practical strategies that are uniquely tailored to their specific needs. Furthermore, they provide our students with the opportunity to gain an insider's view of the market and potential employers, to work with real clients, and to incorporate elements from the business and entrepreneurial world into their projects. As a result, upon graduation, their resumes are far more impressive.
The following is a list of representative collaborations:
The municipalities of Rishon LeZion, Tel Aviv-Jaffa, Holon, Bat Yam, Ashdod, Ramla, Lod, Jerusalem, Beer Sheva.
Beracha Foundation, Shalem Fund, Hetz – Israeli Organization for Liver Health, SHEKEL – Community Services for People with Special Needs, Zahal Disabled Veterans Organization, Israeli Green Building Council (ILGBC), Standards Institution of Israel, WEPower, Design Museum Holon, MILBAT, JDC Israel, Amcha, Beit Halochem, Ron Vardi School for Excellence and Education, Ajami Arab-Jewish Community Center.
AbbVie, Castro, Cellcom, Pango, Ynet, Keshet Broadcasting, Shlomo Sixt, Johnny Walker, Nielsen, Via Arkadia, Africa Israel, Shikun & Binui, Ziv Kitchens, Tollman's.
Collaboration with the School of Computer Science at COMAS – Collaborative project between computer science students and students in the School of Design together with pharmaceutical company AbbVie to develop a UX/UI user experience. This partnership focused on applications and services that allow new interfaces and interactions between users and location. For example – activating attendance-based services and generating new location-based interactions.
The result of the project including positioning and definition of the service, a technical specification, SOW, user experience specification, branding, design of service interface, product presentation/video.
Academic collaboration with MILBAT, an NPO that specializes in adapting assistive devices in all areas of functionality for disabled individuals and the elderly. The partnership focuses on development of new solutions for the elderly: residential solutions, leisure experiences and generally enhancing their quality of life.
Leading partnership with Mikve Israel, as part of the MA in Design, Entrepreneurship and Management (2014)
The MA program in Design, Entrepreneurship and Management promotes interdisciplinary studies through work on current test cases with stakeholders. In the winter semester of 2014, the project focused on a strategic plan for Mikve Israel, including research, design processes, entrepreneurship and innovation on various scales, and with an array of tools and outputs (spatial design, product design, digital, fabrication, economic plan).
The work is done in heterogeneous groups that will be exposed to a variety of issues outside the students' main areas of expertise in order to strengthen the entrepreneurial and innovative experience, and emphasize the interdisciplinary work required on complex projects.
Internship – The Leaders – This is a joint project between COMAS and the daily business paper, Calcalist. It offers students a real look at the Israeli labor market and provides them with an opportunity to meet executives at some of Israel's leading companies. The semester-long program is open to all COMAS students, and they are invited to gain practical experience in their specific fields with one of Israel's top 20 companies. This is an outstanding opportunity for students to network and establish their status in the labor market.
The Designers' Clinic, founded in 2011, is geared to merge the field of spatial design and the world of social engagement. The platform uses a bottom-up design approach based on community participation in design processes and products. The clinic attracts multiple stakeholders from academia, government agencies, social organizations and NGOs. They are the clinic's clients and at the same time the participants in numerous design and planning projects. The designers' clinic operates in 3 major fields: community, academic and research.
Lod Community Foundation/Chicago Community Center – designing the inside of the community center in an underprivileged community (2014); Amcha Rehovot – design of options for organizing the Amcha office space to reflect its functions and the support it provides to Holocaust survivors (2014); Tollman's – presentation of museum display of a leading designer's work inside an existing Tollman's furniture store (2014); WePower – designing a campaign to promote women in the municipal arena (2013); Speed Design – non-profit events held in collaboration with the municipalities of Tel Aviv and Ashdod to provide the community with consulting and design services (2012, 2013); competition for design of a therapeutic day care center for adults with developmental and cognitive disabilities (2013); Lod project – design of action and studio spaces for artists and artistic and cultural activities in the dilapidated center of Lod (2013-2014); Community participatory studio in the underprivileged Jesse Cohen neighborhood of Holon (2013-2014); design of a playground for children with disabilities at Ilanot School in Jerusalem (2011-2012); product and design for Shekel – Community Services for People with Special Needs. The products are sold by members at the community shop (2011); youth club at the Ajami Jewish-Arab Community Center in Jaffa – planning and design of the internal space inside the municipal shelter designated to serve as the club. The project was done in conjunction with the Youth Department of the Tel Aviv-Jaffa Municipality (2011).
Seminar – The New Family and Apartment – Housing and Cultural Variance –June 5, 2012
The Sick Building Syndrome - Healing Our Living Environment – May 4, 2011
On Design and Social Responsibility – Designers' Clinic – Designers/ Community / City – January 6-7, 2011
Collaboration through the Fablab
FabLab Israel is a community-based digital manufacturing laboratory that is a collaboration between the COMAS School of Design and the Israeli Center for Digital Art in Holon. The lab is a fabulous setting for realizing dreams in concrete materials, using a variety of methods that connect the virtual and the physical: from CNC manufacturing to 3D printing and electronics. As part of a global network of laboratories founded by the Center of Bits and Atoms at MIT, FabLabIL hails a new approach to current technologies. Open code, information exchange and fabrication means being accessible to wide audiences, experimental and free access to working with digital tools. FabLabIL offers a new space for creation, with room for innovation, entrepreneurial and interdisciplinary creativity.
We believe that FabLabIL is the right way to confer and teach the skills we need for the 21st century: in technology, entrepreneurship and creativity, based on an interdisciplinary approach. This is an opportunity to be part of an international community, while giving unique local interpretation in the creation of a local community.
FabLabIL has four fields of activity:
Education and Community
FabLabIL seeks to expose participants - children, youth and adults – to the world of digital fabrication through both formal and informal educational frameworks. FabLabIL serves as an educational tool for teaching skills, capabilities and hands-on learning in all fields of studies. The framework of educational activities varies from a one-time introductory meeting to annual courses and classes, and long term projects.
FabLabIL will serve as the foundation for local community work, integrating communities, municipalities and agencies. The center will serve residents from all districts and will create a diverse community of users.
People with special needs
With the goal of making the FabLabIL accessible to all, we place special emphasis on people with special needs. FabLabIL is aiming to establish a design-therapeutic platform that involves users, designers and professional and academic organizations, and takes advantage of the individual, customized production potential for people with special needs.
FablabIL partners include a municipal art institution and an academic design institute. This is a platform for professional interdisciplinary activities that draws together artists, designers and engineers. It serves as infrastructure for applicative academic research, for both students and faculty of the COMAS School of Design, and is open to all other academic institutions. FablabIL is also involved in the artistic work carried out at the Israeli Center for Digital Art, as well as independent art projects.
Entrepreneurship and Innovation
As a meeting point for artists, designers and creators from difference disciplines, the FabLabIL is a natural platform for innovative creation, and for design thinking that is out of the box. Thinking groups, activity days and various projects promote different collaborations with industrial and academic bodies.
At FabLabIL, an innovative and first-of-its-kind collaboration is being conducted with Appleseeds Academy, an NPO engaged in connecting people and technology, and promoting technological literacy in Israel. The Appleseeds Academy will operate as part of FabLabIL, and serve the local community and the entire central region by providing basic technological literacy, as a center for technological training in fields linked to design and digital production.
FabLabIL is the first of its kind in Israel and is managed as part of the global network of FabLabs. The network shares knowhow, knowledge and works using open code. As part of the network's operations, annual academic courses are held at the Fab Academy, provides its graduates with a range of tools and know-how required to work in all the FabLab fields. The Academy is headed by Professor Neil Gershenfeld of the Center of Bits and Atoms at MIT, founder of the Fab Lab, and courses are held in various locations throughout the world. Such a course has also been held at FabLabIL in Israel.
main focusOur main focus in education is our interdisciplinary approach to design, which relates to design as a human-, community- and environment-centered process. Tim Brown of IDEO speaks of the concept of "small design," or in other words, professional designers who take objects and make them better and more attractive. This stands in contrast with "big design" as an empowering methodology used to resolve problems, introduce changes, promote innovation, future design and more. Such design philosophy, in the broad sense, guides our growing school. It is cross-disciplinary and integrates the various fields to solve problems and promote better, and more successful, projects. Development of an innovative curriculum is a core tradition of the College of Management Academic Studies, which offers an academic environment uniquely shaped for design. We used this approach in establishing our programs of Interior Design, Spatial Visual Communication and the MA in Design Entrepreneurship and Management.
Furthermore, we are guided by the precepts of entrepreneurial academics. The concrete meaning of this philosophy is our commitment to the development of new platforms based on the integral connection between academia and practice. They operate in an environment of real problems, real parameters and concrete constraints, without losing the ability to think outside the box.
Our entrepreneurial spirit is reflected in our two laboratory platforms that work according to this model and form the infrastructure of the School of Design. The models of learning in the laboratory are nonhierarchical. They are collaborative and encourage the unique contribution of all players. In other words, the whole is larger than its constituent parts. These platforms are the Designers' Clinic and FabLab Israel, which is part of the FabLab network, a global project headquartered in MIT in Boston.
Our primary goal is to prepare the students optimally to join and lead the dynamic labor market. We believe that this goal can only be achieved through actual design work and not by simply learning about design. That is why we have developed a learning format based on practice – project-based learning.
By working in laboratories with our governmental, industrial and organizational partners, students benefit from the powerful opportunity to play an integral role in the planning and design of real projects, enhancing their professional resume with two years of accomplishments and gaining a competitive advantage in the labor market.
faculties and departmentsThe applicant is the School of Design, College of Management Academic Studies (COMAS).
bachelor level programsB.Design (Interior) – The four-year program encompasses 198 credit hours and culminates in a fully accredited Bachelor of Design degree. A studio-focused curriculum makes up each semester, with more generalized classes enhancing the student’s knowledge of the field. Such classes include the history and theory of design, computer programming, material manufacturing and processes, fine arts and technology. Students in this program must also complete a professional apprenticeship in interior design.
B.Design in Spatial Visual Communication – This four-year, theory to practice program, is designed to merge the disciplines of spatial design and visual communication with context, content and meaning. Students journey beyond the walls of studios and into the world, communities and lives of those the people for whom we are creating. Employing the tools of the artisan and the technology of the digital pioneer, the program challenges student and lecturer alike to question paradigms, rituals and culture with emerging knowledge, innovation and process.
master level programsMA in Design Entrepreneurship and Management – Students enrolled in the MA program learn both the language of design and innovation and the language of business and entrepreneurship over three semesters of study and a two-week summer program abroad. During the program, students will learn how to think differently, discover how to generate ideas and become innovators and entrepreneurs. In our laboratories, they will learn to communicate and collaborate with their colleagues - among the most important attributes for any emerging entrepreneurial manager.
research activity and main areasDesign research involves the fields of creative process, problem solving, design behavior, research in a laboratory environment.
Research within the curriculum
The School of Design emphasizes project-based research. Some of it is embedded in the curriculum, for example, in the fourth year, the final project relates to age-driven design and the question of how to relate to in innovative projects. The research is conducted in partnership with JDC Israel.
Inclusive Design for the 3rd Age: Age in the City
Every design decision has the potential to include or exclude users. Inclusive design emphasizes the importance of understanding user diversity when approaching the design of mainstream environments. By meeting the needs of those who are excluded, inclusive design improves the experience of environments across a broad range of users.
Inclusive design offers a highly integrative approach when designing for the 3rd age. Rather than narrowly designing for the elderly, inclusive design focuses on the unique needs of ‘3rd age’ users to offer new insights into the way we interact with the built environment across all ages. It can be applied at the scale of a service, product, as well as at a larger scale of interiors and urban spaces.
By developing the methodologies, tools and areas of research using inclusive design we aim to identify new opportunities to deploy creative, responsive approaches to the needs of the third age urban residents that address the needs of the age as a continuum of designing for living in the city. Our aim is to explore the questions of designing for the "3rd Age,” as an embedded part of the design process for everyday interactions, services and communities as a platform for urban living in the city.
Research within laboratories
Urban Strategy, Innovation and Technology (USIT) Lab – This laboratory probes strategic and technological innovation for the urban environment in the city of today and the future. In the lab, students engage in practical and responsive design of services, products, strategies and applications to respond to the challenges posed by the dynamic urban environment, while never losing sight of the principles of social responsibility. The lab initiates academic research and works in conjunction with professionals, members of the community and industry.
The lab is located in the School of Design building, and it is an integral part of the master's program.
The values of the USIT Lab resonate with the values of the COMAS School of Design: innovation, entrepreneurship, social and environmental responsibility, diversity, and cross-disciplinary applied research. We highly value collaborative culture and believe in real-world problem solving and projection.
The USIT Lab’s areas of activity foster urban community problem-solving, experiential teaching and project-based learning with diverse constituents.
FabLab Israel – The Center of Bits and Atoms, MIT, Boston
FabLab Israel is a digital community design laboratory that is a collaborative venture of the COMAS School of Design and the Digital Design Museum Holon. Furthermore, it is part of the international FabLab network of technology laboratories – The Center of Bits and Atoms (CBA) at MIT – with labs in over 30 countries. The global network serves as an arena for innovation, as an accelerator and a facilitator for entrepreneurs worldwide to think global and act local. With technology tools and advanced digital methods, the lab provides access to the international community of researchers, technologists and inventors, providing a fertile ground for knowledge sharing, learning and work. Students enrolled in all of our programs participate in the lab and work on various projects. They also work in the lab as instructors and are exposed to the most advanced technologies available.
Students in the master's program receive international professional training, a Fab Academy course given by Prof. Neil Gershenfeld, director of CBA.
subject areas for exchange studentsWe have an exchange program with institutions around the world such as Elisava (Spain), University of Coruña (Spain), Paris College of Art (France), Universidad Adolfo Ibanez (Chile) and Willem de Kooning Academie (Netherlands).
Additionally, we have a special international program in Israel for students from around the world. The program includes a Design Semester, Design Internships and Annual Design Workshops – all conducted in English.
application deadlinesPreferably up to a month before the beginning of the semester
teaching languagesHebrew & English
semester datesSpring semester 2015: 25.02.2015 - 24.07.2015 (exam period included)
Summer semester 2015: 26.07.2015 - 15.10.2015 (exam period included)
Fall semester 2015-2016: October 2015
cost of living per month (studying and living)Students coming in the frame of a student exchange with one of our partner Institution are exempted of tuition fee. Monthly expenses are thus evaluated to around $1,500.
Students coming outside a student exchange frame will bear the cost of the tuition fees in addition to their monthly expenses.