Hochschule Fresenius University of Applied Sciences AMD Akademie Mode & Design

mission statement

Founded in 1848 by Carl Remigius Fresenius, and with its roots in the Fresenius Chemical Laboratory, Hochschule Fresenius University of Applied Sciences looks upon a tradition of privately financed education in Germany that goes back more than 170 years. This makes it the oldest educational chemistry institute of its kind. True to the will of its founder, it combines teaching, research, and practical application. Hochschule Fresenius stands for practice-orientated teaching that is closely linked to applied research and development.

Hochschule Fresenius has continuously developed its range of courses and its strategic orientation. In doing so, it pursues the goals of sustainability and innovation in equal measure, true to the motto: “Teaching and research with practical relevance, bringing an international environment to life, challenging and supporting our students.”

Hochschule Fresenius is a private, state recognized and accredited university. Our study programs, teaching and research are regularly reviewed by a systematic quality management system. The university is officially accredited by the German Council of Science and Humanities and the accreditation agencies ACQUIN, ASIIN, FIBAA and AHPGS. Today, our students can choose from more than 120 study programs. Thematically, these programs are assigned to five faculties: Chemistry & Biology, Health & Social Affairs, Economics & Media, Design, and the distance learning program onlineplus.

Our goal is to provide as many young people as possible with a sound academic and practical education. In the tradition of our founder, we ensure that our teaching is consistently geared to the latest findings and to the needs of society and the world of work. Our applied research is closely linked to this teaching. We believe in innovation and sustainability, entrepreneurial thinking and acting, internationality and progress through education.

international role

The creative industry is an international field of work, thus making international experience an important hiring criteria. In order to prepare our students for their future careers we emphasis an international orientation of our faculty.

Memberships in International Networks

Since 2016, AMD Akademie Mode & Design has been a full member of the International Foundation of Fashion Technology Institutes (IFFTI). This makes the faculty part of a global network of leading universities in the fashion industry in the fields of design, technology and fashion. We appreciate the regular exchange within the network, the sharing of best practice experiences and the resulting university cooperation.

Partner Universities

Our international network currently comprises 15 partner universities in 10 countries. Our collaborations mostly revolve around student mobility (study abroad and exchange within the framework of the Erasmus program or as direct exchange), but we are keen to deepen them wherever possible (e.g. guest lectures, staff mobility, workshops and summer schools).

Professional Partners

Since we focus on a practical approach, we also maintain a number of corporate contacts. On an international level, there is e.g. a close cooperation with the Swiss company OEKO-TEX®.

national role

Teaching at AMD Akademie Mode & Design is not only academically but also practice-oriented. On a national level, AMD works together with partners from the professional world within the scope of guest lectures, company presentations, workshops, and projects, ensuring a vivid exchange and dialogue between experts of the creative industries and our students. In particular, the practice-oriented projects with corporate and academic partners contribute to the development of personal and professional skills in students, thus facilitating their access to diverse job opportunities. In particular, working under authentic conditions allows students to gain a special insight into the workplace in creative industries. When cooperating with external partners, we lay special emphasis on the relevance for the academic and professional development of our students. Only projects that provide additional value are realized. Thanks to our five campuses and a broad range of study programs, AMD is well connected in Germany with various partners in different fields.

Latest projects undertaken by AMD students in cooperation with the creative industry:

  • Sound and acoustic installations for the Hamburg Kontorhaus Levantehaus
  • Exhibition project Hybrid City, exhibited at the Altona Museum and at the International City Science Summit 2019
  • Cooperation with Folkwang Museum Essen: for the retrospective of the swiss poster artist Niklaus Troxler, AMD students transferred the artist’s designs into animations which were displayed in the exhibition next to the original work.
  • Design of a book cover for the special edition of the self-love guide Werde deine Traumfrau by Mareike Brünig in cooperation with the communication agency The Agency 23
  • Image campaign for public transport drivers in cooperation with the Faculty of Health and Social Affairs and DB Regio
  • Ingo Uhl GmbH (local family-run business and manufacturer of plastic injection molding products):  Close exchange on aspects of sustainability in plastics processing as well as student design projects.
  • Cooperation with the type foundry Brassfonts: The students designed and produced animated clips to showcase the fonts on the company’s website and social media.
  • Design competition in cooperation with Rogon Sports Management: The objective was to desgin a personal logo for the world famous soccer player Roberto Firmino. The winning student will meet Roberto in Liverpool.
  • Cross Innovation Class: joint interdisciplinary project of various universities in the Hamburg area (FH Wedel, HAW Hamburg, HCU Hamburg and Leuphana University Lüneburg) under the moderation of Hamburg Kreativgesellschaft, allowing the students to work for an entire semester on practical assignments from local business partners. Last business partners: Remondis SE & Co. KG, Dataport Anstalt öffentlichen Rechts, Ströer SE & Co. KGaA, Unibail-Rodamco-Westfield GmbH and Vitronic Bildverarbeitungssysteme GmbH

main focus

Focusing on the fields of fashion, design, communication and management, we lay our accent on artistic and creative work as well as on management approach. Moreover, we consider it important to remain up to date, and therefore address the topics of sustainability and digitalization.

faculties and departments

Hochschule Fresenius University of Applied Sciences comprises the faculties of Chemistry & Biology, Economics & Media, Health & Social Affairs, Design and onlineplus. AMD Akademie Mode & Design is the Faculty of Design and includes the Fashion School and the Design School.

bachelor level programs

Brand and Communication Design (with internship) B.A.

Campus: Düsseldorf, Munich

Duration: 7 Semesters

 

Innovation Management & Design B.A.

Campus: Wiesbaden, Munich

Duration: 7 Semesters

 

Fashion and Design Management B.A.

Campus: Hamburg, Düsseldorf, Wiesbaden, Munich, Berlin

Duration: 7 Semesters

 

Fashion Design B.A.

Campus: Hamburg, Düsseldorf, Wiesbaden, Munich, Berlin

Duration: 7 Semesters

 

Fashion Design (with internship) B.A.

Campus: Berlin

Language of Instruction: English

Duration: 7 Semesters

 

Fashion Journalism and Communication B.A.

Campus: Düsseldorf, Munich, Berlin

Duration: 7 Semesters

 

Interior Design B.A.

Campus: Hamburg, soon Düsseldorf

Duration: 7 Semesters

 

Product Design B.A.

Campus: Hamburg, soon Düsseldorf

Duration: 7 Semesters

 

Sustainable Design B.A.

Campus: Cologne (ecosign/Academy for Sustainable Design)

Duration: 8 Semesters

master level programs

Fashion and Product Management M.A

Campus: Hamburg, Düsseldorf, Wiesbaden, Munich, Berlin

Duration: 3 Semesters

 

Fashion and Retail Management M.A.

Campus: Hamburg, Düsseldorf, Wiesbaden, Munich, Berlin

Duration: 3 Semesters

 

Sustainable Design M.A.

Campus: Cologne (ecosign/Academy for Sustainable Design)

Duration: 2 Semesters

 

Sustainability in Fashion and Creative Industries M.A.

Language of Instruction: English

Campus: Berlin

Duration: 3 Semesters

research activity and main areas

Research bridges the gap between theory and practice. It offers the opportunity to investigate and reflect changes in the professional world. At AMD Akademie Mode & Design, we transfer the results of research directly into our teaching, so that research serves as the driving force behind our innovative study programs.

AMD’s research focus on the fields of design, fashion and media industries and is dedicated to topics such as the aestheticization of daily social life and the analysis of work, production and distribution processes and structures in the professional fields. We approach these in the context of past, present and future.

Based on this concept, the following research clusters have emerged:

  • Culture of Perception – Images and Spaces
  • Fashion & Design Studies – Aesthetics and Identities
  • Sustainable Design & Management – Curating Ethical Approaches
  • Digital & Technical Futures – Creative New Realities
  • Creative Management – Inside the Business

In 2020, a new interdisciplinary research institute, the Institute for Design, Sustainability and Analytics (DNA), was established at Hochschule Fresenius. It is designed to explore the topics of design, sustainability, chemistry, economics and media in the interplay between aesthetics, economics and natural sciences.

doctorate level programs

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subject areas for exchange students

Course program for exchange students in English:

  • Interior Design (Campus Hamburg)
  • Fashion Design (Campus Berlin)
  • Starting from winter semester 21/22, we will gradually build up an English course program in the fields of Sustainable Design, Fashion and Design Management and Fashion Journalism and Communication, so that in 2-3 years, sthese subject areas will be available as well.

 

Course program for exchange students in German:

Students who have sufficient German language proficiency (CEFR Level B2) can join any AMD subject area.

application deadlines

  • For Winter Term: 1 May

  • For Summer Term: 1 December

teaching languages

German and English

semester dates

General Semester Dates:

  • Winter Term: September – February
  • Summer Term: March – August

cost of living per month (studying and living)

According to the 21st Social Survey of the Studierendenwerk (2016), students in Germany spend approximately 819 Euros/month on rent, public transportation, food, clothing, course materials, health insurance, telephone, internet, radio and television fees, and free time activities.

At AMD Akademie Mode & Design, exchange students from partner universities are exempt from tuition fees. However, costs for books, teaching materials and excursions may arise. Depending on the campus, the semester ticket (approx. 200 Euro per semester) must be purchased. With this ticket, students can use the public transport system in the city or region free of charge.

In order to enroll at a German university, all students must provide proof of sufficient health insurance coverage (either statutory or private health insurance). The health insurance of students from countries with which the Federal Republic of Germany has a social security agreement (EU /EFTA countries) is also valid in Germany. Students’ private health insurance from EU and non-EU countries may also be recognized in Germany (travel health insurance does not qualify as sufficient health insurance). Of course, all students also have the option of taking out insurance with a German statutory health insurance company. This costs about 80 € per month.

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