Summer course: Fashion Strategies; the importance of seeing, knowing and rethinking
Aarhus University with VIA Design, Denmark
July 23 – August 10, 2018
This course provides an overview of topics and issues central to the Strategic Design and product development process, with an emphasis on the relationships between design, experience, body, society and buying behavior. An intensive three-week course will exposes students to a multidisciplinary product development strategy in fashion apparel. Through critical readings and discussions, case studies, guest lectures, and practice-based fieldwork, the course address strategic key elements prior to production where trend, design, and technology and customer preferences (physical and social) interact to create a product strategy. By means of knowledge building through empirical research, workshops, reflection, and decision-making activities, the course expose the variety and possibilities for new design, engineering and technology perspectives in business contexts.
The course covers:
Trend identification; theory and methods
Body, form, function and aesthetics influences on fashion and buying behavior
User driven methodologies and approaches; theory and practice
Scenario building; data analysis based on own research
Communication; strategy & product technology
Cultural and social perspectives in relation to the Fashion System
The course provides the student with extensive knowledge about the Fashion System and the complexity and key elements of product development, strategically aimed at specific consumer groups with a prior-to-production approach. Using design thinking, the course trains the student to spot gaps in current product strategies thus enabling the student to develop proposals for potential alternative Design and product strategies.
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