The Designer of 2025, AIGA Minneapolis Conference and AIGA Educator’s Symposium US
‘An Expanding Playing Field: Projecting Designers’ Professional Roles in 2025
Presentation by CEB Mariana Amatullo
Mariana Amatullo, Phd, Cumulus Board
Associate Professor, Parsons School of Design, The New School.
This past October, I was honored to represent the Cumulus Board at the AIGA National Design Conference in Minneapolis.
Cumulus has an important strategic partnership with AIGA, the US professional design association. AIGA is committed to stimulating thinking about design through the exchange of ideas and information, the encouragement of critical analysis and research and the advancement of education and ethical practice.
My presentation at the conference was in the context of “The Designer of 2025” an important report published by the AIGA Design Educators Community (DEC) that foregrounds key trends we must take into account as we educate artists and designers to be effective in the knowledge economy. You can download the report at https://educators.aiga.org/wp-content/uploads/2017/08/DESIGNER-2025-SUMMARY.pdf.
AIGA DEC seeks to enhance the abilities of design educators and educational institutions to prepare future designers for excellence in design practice, design theory and design writing at the undergraduate and graduate levels while supporting the fundamental mission of AIGA. You can read more about the symposium and the substance of my remarks in AIGA’s Eye on Design Magazine here.
AIGA’s purpose is to further excellence in design as a broadly defined discipline, strategic tool for business and a cultural force. In that sense, they share many principles and values with all of us in the Cumulus family. Here’s to our ongoing crosspollination of expertise and partnership!
Banner source: AIGA