Experience Design for Multiple Customer Touchpoints

Workshop in conjunction with NordiCHI’16 conference

We warmly welcome Nordes people both from industry and academia to our touchpoint design workshop in Göteborg! The workshop will be held October, 24, 2016.

More information

https://blogs.aalto.fi/multixd 

For other information, please visit the conference web site: conference web site

The deadline for short position papers has been extended to August 25. However, earlier submissions are most welcome.

Important Dates

August 25, 2016      – Deadline for papers

September 3, 2016  – Notification of acceptance

October 24th – Workshop (one full day)

Keywords

Multi-touchpoint design; Experience design; Service design; Omnichannel design; User experience; Customer experience; Brand experience

Description

A burgeoning topic in the field of user experience (UX) is designing users’ experiences in different channels and touchpoints between an organization and the user. The work so far has largely focused on responsive transmedia design. However, when UX design meets service design, a deeper and broader perspective of the topic emerges: how users’ experiences evolve along the customer journey through different touchpoints. Multi-touchpoint experience design aims to build a harmonious experience journey through the touchpoints.

This one-day workshop aims to clarify the terminology in this emerging research area, understand the opportunities and challenges of multi-touchpoint experience design through case studies in different application contexts, identify intriguing research themes, and build a community in this area.

 

Workshop organizers

Virpi Roto, Aalto University, Finland

Heli Väätäjä, Tampere University of Technology, Finland

Effie Law, University of Leicester, UK

Rachel Powers, Tata Consultancy Services, USA